If you have a blog or a website, your digital marketing would be incomplete without a content marketing strategy and content marketing plan. Creating these isn’t as simple as deciding which topics you like and writing about them.

Your content strategy requires research and plenty of planning. That’s what Dylan from the WebFX Earned Media team is here to talk about.

Video breakdown
00:00:00 // Introduction
00:00:19 // What is a content marketing strategy?
00:01:06 // How to develop a content marketing strategy
00:03:10 // How to create a content marketing plan
00:05:51 // Conclusion

In this video, you’ll learn how to create a content marketing plan and content strategy, how SEO and content marketing work together, and you’ll also hear some content marketing tips along the way.

This is a content marketing strategy for beginners, so to learn more, we’d suggest reading up on all things content marketing on our website (links below).

By the end of this video, you should have a better understanding of what goes into a content marketing strategy and a content marketing plan, how content promotion comes into play, and the resources you need to keep your content strategy organized.

Tools for your content strategy:
KeywordsFX
https://www.webfx.com/tools/keywordsfx/
Content calendar template
https://www.webfx.com/blog/marketing/editorial-blogging-calendar-schedule/

Creating content is just one step in the content marketing journey, and we have the videos to explain more. Once your content is live, you’ll want to:
a.) Repurpose it ▶ https://youtu.be/vtrSITa9cgM
b.) Refresh it ▶ https://youtu.be/hrOMyhao6b4″

Learn more about content marketing:
The digital marketing funnel
https://www.webfx.com/digital-marketing/learn/digital-marketing-funnel/
Benefits of content marketing
https://www.webfx.com/content-marketing/glossary/what-is-content-marketing/
7-step content marketing strategy
https://www.webfx.com/content-marketing/learn/content-marketing-strategy/
Creating personas
https://www.webfx.com/blog/general/how-to-create-and-use-marketing-personas/
Content marketing audit
https://www.webfx.com/content-marketing/learn/content-marketing-audit/
Content marketing plan tips
https://www.webfx.com/blog/marketing/content-marketing-plan/
Creating an editorial calendar
https://www.webfx.com/blog/marketing/how-to-plan-a-marketing-calendar-marketing-calendar/

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Download HubSpot’s Official Content Mapping Template [FREE RESOURCE] https://clickhubspot.com/sn5

Are you content mapping correctly? This one thing could take your content to the next level! In this video we’re walking you through content mapping step by step, so make sure to watch until the end for all the tips!

�� Resources:
• The Template You Need to Personalize Your Marketing: https://clickhubspot.com/0tf

�� Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

�� Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot

In this video, you’ll learn what a content marketing strategy is, the benefits of a content marketing strategy and exactly how to create a content marketing strategy in 10 steps.

For even more detail:
�� https://fatjoe.com/content-marketing-strategy/

#contentmarketing #contentmarketingstrategy #createcontent

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A strong Content Marketing Strategy is the KEY to growing your business online.

A content marketing strategy is WHY you’re creating the content you’re creating & HOW you’re going to do it. So it ultimately informs the direction of your content.

// The 3 Elements of Content Distribution

There are 3 elements of content distribution which refers to how you’ll promote your content to your audiences across all your media channels. This is important for any content marketing strategy framework.

These are:
/ Paid
/ Owned
/ Earned

// The 10 Steps To Developing A Content Marketing Strategy
Use the following steps as a content marketing strategy framework or content marketing strategy template whenever you need to create a content marketing plan.

Step 1: Know Your Audience
The first step of developing a content marketing strategy is to define your audience’s characteristics so you can get a better idea of the type of content they want.

Step 2: Set Your Goals
Next, set your goals which will provide a purpose for all your content and later help you to measure your content marketing strategy’s effectiveness.

Step 3: Assess Your Current Position
Once you define your goals for your content marketing strategy, the next step is to take stock of your current content marketing position through a content audit.

Step 4: Solve An Issue
Use your customer persona as a prompt to put yourself in your customers’ shoes so you can think about the issues that affect them and include this as part of your plan. This is particularly important when develop a content marketing strategy for ecommerce.

Step 5: Research Content Channels
The next step of creating a content marketing strategy is to research suitable channels for your content and choose the best one for your content marketing strategy.

Step 6: Resources
Be realistic about what you can achieve. (Remember our SMART goals!) Think carefully about what resources you already have, what you might need in the future, and what you might need to outsource.

Step 7: Decide On The Content Types
Now you need to dictate exactly which forms your content will take; Blog posts, infographics, videos, printed guides. Will this strategy by offline or primarily a digital content marketing strategy?

Step 8: Create A Content Calendar
Let’s get you organised with a content calendar – a written schedule that describes when and where you will create and post your content.

Step 9: Create Content
The title of this step is pretty self-explanatory: get creating! Set aside time to actually create the content & get the content published.

Step 10: Measure Your Results
We highly recommend you use data to assess the effectiveness of your content marketing strategy. Because tracking your content marketing’s performance tells you whether you are moving towards your goals.

// What To Do If Your Content Strategy Isn’t Working
Sometimes your data will tell you that your current approach isn’t driving you towards your goals. If so, you can return to step 3 of this content marketing guide and work back through it.

// You should now understand what a content marketing strategy is, why you need a good content marketing strategy to rank in Google, and how to create one. If you want full details on exactly how to create a content marketing strategy, check out our detailed how-to guide on our website: https://fatjoe.com/content-marketing-strategy/

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Timestamps:
00:00 Intro
00:29 What Is A Content Marketing Strategy
01:13 The 3 Types Of Content Distribution
03:42 The 10 Steps To Developing A Content Marketing Marketing Strategy
13:08 Final Thoughts

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WHO ARE WE?
Deliver Better SEO With Link Building & Content Services Done-For-You.

Rank your clients with link building and content creation services at your fingertips.

FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold.

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CHECK OUT OUR BLOG:

FATJOE Academy: https://fatjoe.com/academy/
FATJOE Blog: https://fatjoe.com/blog/

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When it comes to marketing, there is no one-size-fits-all. There are too many variables to ever say “do x and you’ll get y result.” To get the best results, you need to always be experimenting. Let’s have a look at one such experimental incidents which turned into an epic in the field of marketing.