Should We Write Content for People or Search Engines?

Should We Write Content for People or Search Engines?

Should you write content for people? Or shoud you write SEO content that's designed to rank in search engines? We've got your answer here.

SEO Content Writing & Search Engine Success Factors.

Alex discusses how to relate content writing to high rankings in search engines. The first thing he discusses is making sure your content is readable by your visitors. This means your content should not be over stuffed with keywords, and it has a unique and easily accessible structure. You can further break up the content into subcategories if you have a lot of it. By structuring it this way users can easily find the information that is relevant to them instead of having to scroll through a huge amount of content they care nothing about.

If you are going to have images in your content you should have one image at a time, separating content and the images should always be relevant to your content.

The next issue he mentions is that people tend to write content based around the keyword they are using, as opposed to writing content based on a specific topic or information visitors to your site will want to know and then just tagging it with those keywords. The content on your site should be about a product or service that you offer, or even something educational about our industry as opposed to it just being centered around a keyword. Write the content for your visitors, and then think of which keywords might be searched for to get to your site.

Some sites have large blocks of content on them, which is very overwhelming to the user. Alex advises against doing this on your site. No one has time to sift through these large blocks of content to get the information they need, and it will deter them from staying on your site.

Finally Alex advises to make sure there is always a call to action. Your content may be incredibly relevant but if there is not some kind of call to action your reader probably will not know what to do. Every page should have some call to action for your readers: a form to fill out or an application to submit. Regardless of what call to action it is by telling your users where to go afterwards it makes them more engaged in your site.

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How to Write SEO Articles that Will Rank High on Search Engines

In this webinar, Dave Clemen, VP of Digital Marketing at LSC Digital brings together keyword research, content creation, content syndication and EAT guidelines to illustrate how your content can rank higher on search engines like Google. Keyword research is a crucial step in the process, and yet there’s a lack of step-by-step guides on where to start. Luckily, this webinar will show you how to conduct keyword research in order to write high quality content.

This webinar will cover:
– the anatomy of top performing articles
– getting ideas for keywords
– judging keyword competition
– keyword volume
– contributors and mentions
– writing the article

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.

Complete SEO Course for Beginners: Learn to Rank #1 in Google ►

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (, you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond. &list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond. &list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm &index=6

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here: &list=PLvJ_dXFSpd2vQNygbg5Uo1sMDs8aqRc4z

We also have another playlist on more “advanced” link building. &list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.


0:00 Intro
1:18 What is SEO?
2:43 Find keywords that are relevant to your niche
5:56 Optimize title tags and meta-descriptions
11:00 Do Off-page SEO
12:12 Use outreach and guest-posting to build links
15:44 Start a blog and create useful content
18:30 Pick topics that provide value to your business

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How to Write SEO Content in 2021: 8 Steps to Follow

SEO content is content for people: compelling, valuable, easy to read and understand, and optimized for the search engine. How do you write great SEO content? Write great content, and optimize it for search engines.

In this video, I share 8 tips on how to write SEO-friendly content.

#Content #SEO #FromReadsToLeads


Every week I share my ideas and tips on content marketing with writers, B2B marketers, and business owners.