Coauthors Rob Cross & Karen Dillon discuss their book “The Microstress Effect: How Little Things Pile Up and Create Big Problems—and What to Do about It”, a how-to guide on building resilience against microstress and ultimately finding purpose—purpose that helps you break free from this quietly invasive force that’s stealing your life.

Get the book here: https://goo.gle/3ZyeFVh.
For more information on Rob, please visit https://www.robcross.org/.
For more information on Karen, please visit https://www.karendillon.net/.

Rob Cross is the Edward A. Madden Professor of Global Leadership at Babson College and the cofounder and director of the Connected Commons, a consortium of more than 150 leading organizations. Working with over 300 organizations and reaching thousands of leaders from the front line to the C-suite, he has identified specific ways to cultivate robust, effective networks at all levels of an organization and any career stage. He is the author of “Beyond Collaboration Overload: How to Work Smarter, Get Ahead, and Restore Your Well-Being”.

Karen Dillon is an author and former editor at Harvard Business Review magazine and the coauthor of three books with Clayton Christensen: the New York Times bestseller “How Will You Measure Your Life?”, the Wall Street Journal business bestseller “Competing Against Luck: The Story of Innovation and Customer Choice” and Thinkers 50 Breakthrough Idea finalist “The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty”.

Moderated by Suzette Bishop.

#talksatgoogle #stressrelief

This video talks about what YMYL (Your Money Your Life) is, where it comes from, and what can you do about it?

00:00 What are Quality Rater Guidelines?
00:43 What is YMYL (Your Money Your Life)?
01:30 Papa Penguin
02:25 John Mueller on Quality Rater Guidelines
02:54 Are YMYL pages difficult to rank?
03:20 Are YMYL pages scrutinized more?
03:40 Does the Google algorithm differentiate between YMYL and Non-YMYL pages?
04:32 What if the website has both YMYL and Non-YMYL pages?
05:05 What can you do about YMYL pages?
06:40 Bloopers

Reference links:

Quality Evaluator or Search Evaluator Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Medic Update: https://www.seroundtable.com/google-medic-update-26177.html

Mueller References:

https://www.youtube.com/watch?v=rTcLkRkfkPs &t=3067s
https://www.youtube.com/watch?v=mequMsZo0WI &t=2161s

Video:

All about Expertise, Authoritativeness and Trustworthiness (E-A-T) : The Ultimate Guide:
https://www.youtube.com/watch?v=8V8TC0d3Db0

Link Building HQ

At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers.

Visit our website: https://www.linkbuildinghq.com/ for more tips.

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google’s algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche.

Also in this episode:
– SERP turbulence Jan 11-12 and 14-16, 2022 – Could it be related to knowledge graph changes?
– The page experience update is coming to desktop in February
– Several sites are seeing large spikes in Google crawling

This episode corresponds with newsletter episode 218:
https://www.mariehaynes.com/newsletter/episode-218-light-version/

Google’s blog post on core updates
https://developers.google.com/search/blog/2019/08/core-updates

Search Quality Evaluator Guidelines (Quality Rater Guidelines)
https://static.googleusercontent.com/media/guidelines.raterhub.com/en/searchqualityevaluatorguidelines.pdf

Our book on how we analyze sites in the eyes of the QRG – Still valuable even though it’s the 2020 version
https://www.mariehaynes.com/product/quality-raters-guidelines/

Google’s blog post on core updates
https://developers.google.com/search/blog/2019/08/core-updates

Past podcast episodes
https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates
https://www.mariehaynes.com/services/site-quality-assessments/

Contact MHC
https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal
https://www.mariehaynes.com/product/unnatural-links-book/

Submit a question for the next Q &A: https://Mariehaynes.com/qa-with-mhc/

Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes – https://Twitter.com/Marie_Haynes

On This Week’s episode of The DiGi Files, we speak to SEO Expert & CSO of Sandstorm Digital, Omar Kattan, about the importance of E-A-T for YMYL Sites where he provides us with some useful SEO tips specific to YMYL sites. This is a trending technical SEO topic after Google’s John Mueller emphasized E-A-T are of the utmost importance when it comes to ranking YMYL sites, in a recent Google SEO Hangout session.

→ What are YMYL and E-A-T?
We are diving into technical SEO today, this topic is extremely important for your ranking. These SEO acronyms stand for:
– E-A-T [expertise, authority, trustworthiness] and three factors that Google uses to measure how much trust it should place in a brand or website
– YMYL [Your Money, your life] which is basically any page that includes content that can affect your health, happiness, safety, and financial stability.

→ Why is E-A-T Important?
We’ve been stressing the importance of E-A-T for YMYL for a while, It was mentioned in a public speaking event I did over a year ago at DiGiMarCom User-Centric Approach to Better SEO. [What presentation here: https://vimeo.com/373722110 ]

In a nutshell, Google cares about the result they provide their users, and they want to ensure that you are giving them the best possible, timely, and most accurate results. In a way, Google is vouching for a website it presents its user, so their algorithms are sifting through misleading information in important issues such as financial and health to provide the user with timely, accurate information.

→ Can you include YMYL and Non-YMYL content on the same page?
We know that categories that fall under YMYL are not just an algorithm, but you have human raters that analyze the content as well [Search Quality Evaluators Guidelines]. In his latest Google SEO office-hours hangout, John Mueller suggested separating YMYL and Non-YMYL content on the same page, so for example, If you are providing advice on a health issue for example, then you should not by selling your product on that same page as well.

It is, however, more important to focus on your content. It is possible that the algorithm may devalue sites that have outdated or factually incorrect content, so you need to ensure high standards of content on your site.

→ How to Improve E-A-T Ranking Score

Google differentiates high-quality content from low-quality through E-A-T. High-quality content is important for your brand as it makes you more authoritative. If you want to excel in E-A-T, you need to have a plan and be consistent. A proper system in place with procedures in terms of content creation, planning, and updating outdated information. Should you not provide timely and factual information it could potentially backfire on your brand.

Have content management in place that includes a well-planned content calendar, and updating important content will help you rank higher. A current example would be in relation to the pandemic, lets assume you have a travel site on it you have travel regulations, should guideline of a certain airport/airline changed, you will need to immediately update that information otherwise you will risk not being ranked.

So, E-A-T, is the trust that no user comes to your site and gets wrong information or non-timely information. So, content is a crucial component of E-A-T and should be handled by experts ideally professionals who have previous editorial experience.

The bottom line, the higher quality E-A-T is for YMYL the better you will rank for Google. John Meuller also suggests separating both YMYL & non-YMYL and focus on your E-A-T so that you make it less challenging for Google Algorithm to understand how to treat the site and thus rank higher.